Shala's Pink House will be a franchise of boutique, multi-level event spaces that will fund and promote cancer research, prevention and naturopathic treatments. The first one will launch in Chicago.

LET'S MAKE HISTORY.

THE NUMBERS

People will be attracted to making a difference simply by serving their own needs; booking space with us.

As a B Corp, a type of for-profit corporate entity that emphasizes a positive impact on society, the revenue generated will serve Shala’s Pink House mission by funding grants, campaigns and research that increase sustainable public wellness.

• The Pink House supports and hypes the upcoming evolution in healthcare. It owns the growing movement of organic nutrition, naturopathic treatments and the new holistic approach to health and wellness.

This is easily seen in the success of major companies like Wholefoods, Lululemon, and the Chiro One Wellness Centers

• It makes social responsibility and PR very easy for businesses and organizations that have a consistent annual need for programming and event spaces.

• The revenue it generates will be enough to make a big difference in the sustainable funding of viable yet underfunded cures and cancer cures.

WHY IT WILL MAKE A DIFFERENCE:

WHY IT WINS:

THE RANDOM HOUSE LOOKING TO CURE CANCER

A two-story facility located at 1420 S. Michigan in the South Loop has become available. The venue features 2,200 square ft. of programming space with an elegant second floor landing and balcony. It is a perfect location. The facade is currently primed a monochrome grey, as it anxiously awaits a generous pink coat to bring it to life! It currently serves as a modest event space, generating passive income with no marketing. As Shala's Pink House, bookings will surely explode as the boutique event space (and Shala's latest functional art installation) ignites PR and natural word-of-mouth. This will take little to no preparation and construction.

The Pink House promotes itself. The monochromatic pink exterior is shareable and highly impactful.

• It serves an underserved market in need of higher-end event spaces; the South Side of Chicago.

This is proven by the success of The Promontory in Hyde Park Chicago.

• It serves the media, an invaluable ally for providing inexpensive marketing and promotion. The PR potential is great!

• It adds culture and art to the South Loop, igniting the local economy and giving it community cache

• The Pink House is remarkable. It generates natural endorsements and golden word-of-mouth marketing.

• It is a grant-worthy, tax shelter. It saves money, increasing profit.

• It is a new, very attractive and compelling option in the very lucrative events industry.

Overall, the events industry contributes $115 billion to the national GDP. In other words, the events industry contributes more to GDP than air transportation, movie production, music recording, performing arts or spectator sports. (source: Meeting Professionals International)

 

THE OPPORTUNITY

Available upon request. You will love them!

Even though this is about social responsibility and the impact it will make, more money means more impact. This social enterprise understands the importance of profitable and sustainable societal solutions that can replace the antiquated nonprofit model.